About Northline Digital
A small senior team selling fixed-scope digital services, priced in public since 2016.
Our story
Started because quoting took longer than the work
The three of us who started Northline had all spent years inside agencies where a two-day logo refresh took three weeks to get through pricing. Clients did not want a proposal. They wanted to know what it cost and when it would land.
So we published the rate card. Every service since has been built the same way: define a scope tight enough to price, put three options against it, and commit to a delivery window in public where customers can hold us to it.
Nine years on, roughly seven in ten orders come from repeat customers or their referrals. That number is the only marketing metric we pay much attention to.
2016
Three people, one shared studio, and a rate card published on a single HTML page.
2019
Marketing and web services added after clients kept asking who built the sites we designed.
2022
Moved to fixed-scope packages with variant pricing — the model the shop still runs on.
2024
Content and consulting rounded out the catalogue; the team reached fourteen.
Today
Sixteen services, five categories, clients in fourteen countries, still no discovery calls.
Happy customers
Projects complete
Registered members
Awards won
How we work
Four rules that decide most arguments
They are unremarkable written down. Following them consistently is the hard part.
Publish the price
If a service can be scoped, it can be priced. Anything genuinely bespoke gets a quote in writing within one working day — not a discovery sequence.
One team, start to finish
The person who scopes your order works alongside the person delivering it. No handoffs to a freelancer pool who never saw the brief.
Hand over properly
Source files, named layers, font licences and a short written note on the decisions. The handover is part of the scope, not an upsell.
Say it early
Scope creep, a slipping date, a bad idea in the brief — you hear about it while there is still time to act, not in the final invoice.